WHAT TO ASK BEFORE YOU HIRE ANY AMAZON ADVERTISING AGENCY

What to Ask Before You Hire Any Amazon Advertising Agency

What to Ask Before You Hire Any Amazon Advertising Agency

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Key Takeaways



  • Hiring the right Amazon marketing company is crucial for optimizing ad spend and maximizing sales.


  • Ask about their experience, strategies, and past performance to gauge whether they’re the right fit.


  • Transparency, communication, and a proven track record are key factors in choosing a reliable Amazon advertising partner.



Introduction: Why Choosing the Right Amazon Advertising Agency Matters


With millions of sellers on Amazon, the competition is fierce. Running effective Amazon advertising campaigns requires expertise, continuous optimization, and a deep understanding of Amazon’s algorithms. While Amazon marketing companies can help you achieve your sales goals, choosing the wrong agency could result in wasted ad spend, missed opportunities, and poor results.

In this blog, we’ll discuss the key questions you should ask before hiring an Amazon marketing company to ensure you find the right partner who can help grow your Amazon business.

1. What is Your Experience with Amazon Ads?


Before hiring an Amazon marketing company, it’s important to understand their experience in managing Amazon ad campaigns. Here are a few things to consider:

  • Years of Experience: Have they been managing Amazon ads for several years?


  • Industry Expertise: Do they have experience with businesses similar to yours in terms of product category and scale?


  • Results and Success Stories: Can they provide case studies or examples of past success with Amazon ads?



A company with extensive experience in Amazon advertising will understand the platform’s nuances and be better equipped to deliver optimal results.

2. What Amazon Ad Types Do You Specialize In?


Amazon offers several types of ads that require different strategies:

  • Sponsored Products: These ads promote individual products in search results and on product pages.


  • Sponsored Brands: These ads promote a brand and its products with a customized image, logo, and message.


  • Sponsored Display: These ads target shoppers off Amazon, bringing them back to your product page.



When hiring an Amazon marketing company, it’s important to ask which types of Amazon ads they specialize in. A comprehensive ad strategy might include all three types, but some agencies may excel at one more than others.























Ad Type Best For Agency Expertise Required
Sponsored Products Promoting individual products Required for keyword optimization and bid management
Sponsored Brands Promoting multiple products and brands Ideal for branding and driving awareness
Sponsored Display Retargeting and off-Amazon ads Requires expertise in targeting and retargeting strategies

3. What Are Your Strategies for Keyword Research and Optimization?


Keyword optimization is at the core of successful Amazon advertising. Ask the Amazon marketing company how they conduct keyword research and what tools they use to identify high-converting keywords. Key areas to ask about include:

  • Long-Tail Keywords: Do they focus on high-intent, low-competition long-tail keywords?


  • Negative Keywords: Are they skilled at identifying negative keywords to avoid irrelevant clicks?


  • Continuous Optimization: How often do they monitor and update the keyword strategy based on performance?



An effective keyword strategy can make or break your ad campaign, so it’s crucial to ensure that your agency understands how to use keywords strategically.

4. How Do You Measure Success and ROI?


It’s important to understand how the agency measures success. Ask about their metrics for evaluating ad performance, including:

  • ACoS (Advertising Cost of Sale): The ratio of ad spend to sales, which directly impacts ROI.


  • CTR (Click-Through Rate): The percentage of people who clicked on the ad versus those who saw it.


  • Conversion Rate: The percentage of clicks that lead to sales.


  • Sales and Revenue Growth: How they track and report on the growth in sales and revenue generated by the ads.



An experienced Amazon marketing company should be transparent about how they track ROI and success and should be able to provide clear and detailed reports.




























Metric Purpose Optimal Range
ACoS Measures the efficiency of ad spend 15%–30% (depends on your goals)
CTR Indicates ad relevance and appeal 0.4%–1% or higher depending on product
Conversion Rate Tracks how often clicks result in sales 10% or higher (varies by product)
Sales Growth Measures overall revenue growth Ongoing and consistent growth over time

5. How Will You Optimize My Campaigns Over Time?


One of the most important aspects of Amazon advertising is ongoing optimization. Ask the Amazon marketing company about their approach to campaign optimization:

  • Bid Adjustments: How frequently do they adjust bids based on performance data?


  • A/B Testing: Do they conduct A/B testing to refine ad copy, keywords, and targeting strategies?


  • Performance Reports: How often do they provide reports, and what kind of data do they include?



Ongoing optimization ensures that your campaigns improve over time, resulting in better ROI and sustained growth.

6. What is Your Pricing Structure?


Understanding the agency’s pricing structure is essential to avoid surprises later on. Some Amazon marketing companies charge:

  • Flat Fees: A fixed monthly or project fee regardless of your ad spend.


  • Percentage of Ad Spend: A percentage of your ad budget, often between 10% and 20%.


  • Performance-Based Fees: Charges based on the results, such as sales or ROI.



It’s essential to ask about the pricing structure upfront to ensure it fits your budget and expectations. Be wary of agencies that don’t provide clear and transparent pricing.

7. What to Expect from a Professional Amazon Marketing Company


Here’s a comparison of working with a DIY approach vs. a professional Amazon marketing company:

































Aspect DIY Approach Professional Amazon Marketing Company
Keyword Research Limited tools and time Advanced tools and ongoing research
Ad Management Manual effort, inconsistent Continuous optimization and management
Tracking & Reporting Basic tracking (if any) Detailed reports with actionable insights
Optimization Minimal or none Continuous refinement for best results
Experience Limited knowledge Expertise in Amazon ad strategies

8. Final Thoughts: Hiring the Right Amazon Marketing Company


Choosing the right Amazon marketing company can make a significant difference in the success of your Amazon advertising campaigns. By asking the right questions and ensuring the agency is experienced, transparent, and results-driven, you can optimize your ad spend and improve your ROI.

BridgewayDigital is the trusted agency for Amazon and digital marketing—experience triple the industry returns. Claim your free proposal to begin!

 

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